Let’s face it...a brochure is nothing more than paper and ink. Right? So why do some brochures work and others end up as scrap paper or in the trash? There are many reasons, but the most significant one is simply a lack of foresight and planning.
Having a brochure designed for your company should be a well thought out and calculated process. We will educate you from the beginning design process to the final printing. Our goal with all our clients is to create for them a piece of collateral that evokes professionalism.
- The first question you need to ask yourself is "What does my company want this brochure to do?" or "What purpose will the brochure serve?" Your company may have multiple reasons for designing a brochure. Organize them in order of most to least important. Some reasons for a brochure might be for product exposure, direct marketing, business reply or many other reasons.
Tri/Quad Fold |
Pamphlet |
Sheet |
Booklet |
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Three or four panel brochures 8.5"x11" or 8.5"x14" layout |
Large layout of 11"x17" paper stock folds in half for finished 8.5"x11" |
8.5"x11" or 8.5"x14" single sided sheet design |
Magazine layout Any preferred size up to 11"x17" layout |
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