With all major engines now using some form of pay-per-click (PPC) listings, the need to take advantage of this type of online marketing has never been greater. Being properly listed to a prospective client for a specific search query is the best way to draw in qualified visitors.
Overture = Yahoo!, MSN, and Lycos, AltaVista, and Excite.
Google AdWords = Google and AOL
PPC Bid Management provides one of the easiest ROI analyses in online marketing. By individually tracking the effectiveness of each keyword and time of day, as well as the effectiveness of individual creative copy, you will quickly be able to turn PPC engine marketing into a viable, ROI based marketing campaign.
One challenge in PPC search marketing is the inherent lack of discretion that comes with your bidding. Your competitor can see the words you are bidding for, and the price you're willing to pay. Every click costs money, therefore, by tracking IP's and using cookies, a good PPC bid management campaign can save you thousands in accidental or fraudulent clicks. How much can you save today with the proper tracking?
Thousands of dynamic factors affect the performance of SE advertising, creating a problem too complex for average users to manage their own pay per click campaigns.
A.I. Technology Group's PPC Bid Management system typically improves our clients' bottom line by 20% to 200%.
Managing a PPC campaign can be incredibly time consuming , and potentially costly. A.I. Technology Group works with you to meet your target cost per acquisition (CPA) goals. By utilizing the same methodology, and technology as we use for our Search Engine Optimization service, A.I. Technology Group is able to determine the best keywords for your business, and manage their click prices to take advantage of bid gaps and meet your goal.
Consistent performance analysis from A.I. Technology Group will help improve your keyword and copy selections to extract the highest ROI from your PPC search engine campaign. By combining A.I. Technology Group's other Online and Search Engine Marketing strategies, you will see the results that you're looking for.
Paid Placement is done by auction and performance based search engines. You bid for each keyword, but placement can also be based on your click through rate.
We do the following for you:
- Helping you select the search terms that are relevant to your site and choose how much to pay when customers click on your listings (The higher you bid, the higher your site appears in Overture's search results).
- Automatically maintaining the positions, you specify, without exceeding your specified bid amounts, for all your search terms.
- Continuously patrol your bids, looking for "price gaps" where we can lower your bid, while maintaining your rank. Price gaps frequently exist because, when the listing below yours expires, or changes its bid, a price gap can develop between your bid and the bid for the listing that is now below yours. Price gaps can happen even if there was no price gap when you originally placed your bid. Because you cannot control what other people are bidding, price gaps generally will develop for any search term at any bid amount.
Monthly Pricing
Monthly pricing is based on the total number of keywords monitored per website. This amount is for management services only. It does not include the amount charged to your company by
Overture for click throughs.
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Please note* Your credit card number is required to set up the bidding account with Overture Yahoo and Google. Your credit card will be billed by Overture and Google for all click throughs. A separate bill will be sent to you for aitechgroup.com's bid management service.
Contact A.I. Technology Group today for information about how to streamline your PPC Bid Management efforts.
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